Brand Bank

The Texas A&M brand is our most valuable asset, and we must all be brand ambassadors.

Texas A&M University’s Division of Marketing & Communications provides a full suite of approved marks, colors, fonts and more to support the university’s visual identity.

Additionally, the Provost Communications Office seeks to equip all of our reporting units with tools they need to ensure consistent visual identity across all print and digital media.

Therefore, it is our recommendation to use the official Texas A&M University brand assets presented here in your print and online communications.

Texas A&M University Brand Guide

Branding Bank Departmental Marks

Academic Affairs Academic Affairs #accordionGroup1 { display: none; }

Office of the Provost Center for Teaching Excellence
Graduate and Professional School
Office of the Provost
Transformational Teaching & Learning Conference #accordionGroup2 { display: none; }

Undergraduate Studies Academic Success Center
Honors Programs
LAUNCH
Office for Student Success
Transition Academic Programs
Undergraduate Curriculum Committee
Undergraduate Studies
University Writing Center #accordionGroup3 { display: none; }

Frequently Asked Questions

What's included in this compressed zip file?

You have a variety of approved file variations and file formats available to you in this compressed zip file. This should be everything you need, organized into two directories that describe their contents and usage. The directory structure is as follows:

PRINT - CMYK directory:

Master Adobe Illustrator file: "unit/department name_lockup_CMYK.ai"
HORZ: Three (3) Adobe PDF files of the horizontally oriented lockup configuration, including:
- Maroon TAMU block with black unit / department name
- Maroon TAMU block with white unit / department name
- White TAMU block with white unit / department name
STACKED: Three (3) Adobe PDF files of the vertically oriented lockup configuration, including:
- Maroon TAMU block with black unit / department name
- Maroon TAMU block with white unit / department name
- White TAMU block with white unit / department name

WEB - RGB directory:

Master Adobe Illustrator file: "unit/department name_lockup_RGB.ai"
HORZ: Three (3) Adobe PNG files of the horizontally oriented lockup configuration, including:
- Maroon TAMU block with black unit / department name
- Maroon TAMU block with white unit / department name
- White TAMU block with white unit / department name
- SVG directory (temporarily for PITO USE only)
  - unit/department name_logo_white.svg
  - unit/department name_logobr.svg
STACKED: Three (3) Adobe PDF files of the vertically oriented lockup configuration, including:
- Maroon TAMU block with black unit / department name
- Maroon TAMU block with white unit / department name
- White TAMU block with white unit / department name

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You have a variety of approved file variations and file formats available to you in this compressed zip file. This should be everything you need, organized into two directories that describe their contents and usage. The directory structure is as follows:

PRINT - CMYK directory:
- Master Adobe Illustrator file: "unit/department name_lockup_CMYK.ai"
- HORZ: Three (3) Adobe PDF files of the horizontally oriented lockup configuration, including:
  - Maroon TAMU block with black unit / department name
  - Maroon TAMU block with white unit / department name
  - White TAMU block with white unit / department name
- STACKED: Three (3) Adobe PDF files of the vertically oriented lockup configuration, including:
  - Maroon TAMU block with black unit / department name
  - Maroon TAMU block with white unit / department name
  - White TAMU block with white unit / department name
WEB - RGB directory:
- Master Adobe Illustrator file: "unit/department name_lockup_RGB.ai"
- HORZ: Three (3) Adobe PNG files of the horizontally oriented lockup configuration, including:
  - Maroon TAMU block with black unit / department name
  - Maroon TAMU block with white unit / department name
  - White TAMU block with white unit / department name
  - SVG directory (temporarily for PITO USE only)
    - unit/department name_logo_white.svg
    - unit/department name_logobr.svg
- STACKED: Three (3) Adobe PDF files of the vertically oriented lockup configuration, including:
  - Maroon TAMU block with black unit / department name
  - Maroon TAMU block with white unit / department name
  - White TAMU block with white unit / department name

What do the different file extensions mean?

Master .PDF

In the Master pdf, you can use this as a visual reference for all of the versions of the brand logo. It is an edit-able pdf as well, so at any time you can open either the original Illustrator file (.ai) or the pdf in Illustrator and make any changes you need to!

Master .AI

The master ai is the design file that allows you to make changes to the logo as needed in Adobe Illustrator. Every object that makes up a design in a single layer that is easily edited to your liking.

.PNG

There are two folders: Print and Web.
In the "PRINT" folder, each logo has been separately exported as a png that have the correct color mockup so when you are printing with the logo, the maroon comes out as the correct one. This color type has the naming convention of CMYK.

In the "WEB" folder, each logo has been separately exported as a png as well. These have had the color mode translated RGB so that the color makeup for maroon comes out correctly too.

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What is the difference between RGB and CMYK?

There is no one-size-fits-all solution for image file formats.
With multiple options to save or export your images, the decision can seem complicated. This might help explain it a little bit!

RGB = Use for digital designs including web graphics

ex: jpg, psd, png, gif

CMYK = Use for anything printed

ex: pdf, .ai, jpg

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Where's my jpg? When using logo's you want them to have a transparent background. JPG's don't have an export option with a transparent background. Also, image quality is compromised when an image is converted to a JPG. The reason is because the compression is lossy, which means that certain unnecessary information is permanently deleted. A JPG format does, however, allow you to create smaller file size than you could with a PNG. #accordionGroup7 { display: none; }

Why png? An important benefit, and often times deciding factor for using a PNG file, is that–unlike a JPG, PNG's support transparency. This allows you to have a transparent background around an irregular-shaped object and avoid a white (or other colored) box outlining your image. If you require transparency, you’ll definitely want to opt for a PNG. #accordionGroup8 { display: none; }

When should I use RGB?

If the end destination of your design project is a digital screen, use the RGB color mode. This would go for anything that involves computers, smartphones, tablets, TVs, cameras, etc.

Examples:

web & app design
icons
buttons
graphics
branding
online logos
online ads
social media
images for web / blog posts
profile pictures
profile backgrounds
video
infographics
photographs for website, social media, or apps

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When should I use CMYK?

Use CMYK for any project design that will be physically printed, not viewed on a screen. If you need to recreate your design with ink or paint, the CMYK color mode will give you more accurate results.

Examples:

Branding
business cards
stationary
stickers
signs & storefronts
advertising
billboards
posters
flyers
vehicle wraps
brochure
merchandise
t-shirts, hats and other branded clothing
promotional swag (pens, mugs, etc.)
essential materials
product packaging
restaurant menus

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